Case study · Fashion & textile e-commerce
Sivam Nighties: a family textile brand, now selling across India.
Sivam Nighties & Textiles has sold comfortable cotton nightwear and sarees to families since 2010. We rebuilt their website as a fast, modern online store so customers anywhere in India can shop the full range from their phones.
- Industry
- Fashion & textile e-commerce
- Services
- Design · Development · SEO
- Platform
- Next.js storefront · Medusa commerce
- Status
- Live
Measured by Google
Google's own test, on the live site.
Google PageSpeed Insights tested sivamnightys.com on 31 October 2026. These are the scores on a phone. Open the report or run the same test yourself.
- 93Performance
- 100Accessibility
- 100Best practices
- 100SEO
On a computerPerformance 98Accessibility 100Best practices 100SEO 100
- Main content shows
- 2.5 s
- First content shows
- 1.0 s
- Blocking time
- 90 ms
- Layout shift
- 0.003
SEO work we checked on the live site
- 576 pages in the sitemap Google reads, 553 of them products
- Product pages marked up with price, stock and a canonical address
- Store details marked up for Google as a clothing store
- Secure HTTPS, with plain addresses redirected
- Account, cart and checkout pages kept out of search
Scores measure speed and technical health on the test day. They are not search rankings, and they can change a little between runs.
Live preview
The real website, on every screen.
These are screen recordings of the live site at sivamnightys.com, not mock-ups, on desktop and on a phone. You can also scroll the full homepage yourself below.
Project story
The challenge
Sivam's earlier store ran on WooCommerce. As the catalogue grew past a thousand products, the family wanted a faster, more modern shopping experience on phones, a store that felt as personal as their shop, and a platform that could keep growing with new categories.
Our approach
We started from how their customers actually shop: on a phone, browsing by category and print, checking size and fabric before buying. We kept the brand's green and gold identity, designed the store mobile-first, and moved to a headless setup so the shopping experience stays fast while the catalogue grows.
What we built
Every feature earns its place.
Built with
- 01
Shop by category
Nighties, sarees, tops, leggings and readymade suits, each with its own filtered collection.
- 02
Product hotspots
An interactive "every detail, thought through" view that explains the yoke, pocket, fabric and stitching.
- 03
Size guide
Clear XL and XXL measurements right where shoppers decide.
- 04
Flexible payments
UPI, cards and net banking at checkout, with pan-India shipping.
- 05
Customer accounts
Wishlist, order history, referrals and a first-order offer for new sign-ups.
- 06
Content and policies
A style and care journal, FAQs and clear shipping, returns, privacy and terms pages.
Scroll it yourself
The full homepage, top to bottom.
Scroll inside the window, or use your keyboard after selecting it.
The result
Sivam now has a store that loads quickly on phones, presents a large catalogue clearly and takes payments around the clock, on a platform the business owns and can keep extending.
“As a fellow founder, I admire the way Harnika Design (OPC) Private Limited approaches projects—with innovation, clarity, and focus. They deliver modern, scalable design solutions that truly support startups and growing businesses. Great partner to work with.”
Karthik KFounder, Sivam Nighties & Textiles, ErodeRead on Google (opens in a new tab)
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